KiDi’s ‘Touch it’ gets first global nominations at NAACP awards

KiDi’s ‘Touch it’ gets first global nominations at NAACP awards
Multiple award-winning artiste KiDi has earned his first global nomination at the 2022 National Association for the Advancement of Colored People (NACCP) Awards with his ‘Touch it’ hit song.

KiDi’s hit song ‘Touch It’ off his Golden Boy album was nominated in the Outstanding International Song category.

He is in the same category as Wizkid with ‘Essence’, Fireboy with ‘Peru’, Tiwa Savage with ‘Somebody’s Son’ and Omah Lay with ‘Understand’.

KiDi released the global chart-topping song titled ‘Touch It’ on  May 6, 2021 ahead of the release of his anticipated second album; ‘The Golden Boy’.

‘Touch It’ since its release has gone beyond African borders. Millions of social media users across the world, especially on TikTok, have created videos dancing to the song and created choreographies for it, among others.

In five months, ‘Touch It’ set a new record by becoming the most streamed Ghanaian song ever on Spotify.

Currently, it has 37.6 million streams on Spotify. It peaked at #11 for ‘World Digital Sales’ on the global music ranking platform, Billboard.

The success of the tune on TikTok is mind-blowing. ‘Touch It’ related videos on the social media platform have surpassed 250 million.

On the official UK Afrobeats chart, the song peaked at #7. A few weeks after the release of the song, it started charting in 51 countries on Spotify and 49 countries on Apple Music including India, Costa Rica, Columbia, and the Netherlands.

The music video for the monster hit currently has over 17 million on YouTube.

About NAACP

The NAACP Image Award is an annual awards ceremony presented by the U.S.-based National Association for the Advancement of Colored People to honor outstanding performances in film, television, theatre, music, and literature.

The 53rd NAACP Image Awards was announced in a virtual event on NAACP’s Instagram channel hosted by actress Kyla Pratt, Black-ish actor Marcus Scribner and singer Tinashe. The winners will be announced during the two-hour live television special, which will be hosted by seven-time NAACP Image Awards winner Anthony Anderson, airing on Saturday, February 26th, 2022 at 8:00 PM ET/PT on BET.

The 53rd NAACP Image Awards celebrates the outstanding achievements and performances of people of color across more than 80 competitive categories from film, television + streaming, music, literature, and podcasts

Netflix leads nominations across motion picture and television + streaming categories. Insecure received the most nominations in the television + streaming categories. H.E.R. received the most nominations in the music recording categories. RCA Records received the most nominations across record labels. Amistad leads nominations across literary categories.

Warner Bros. Television Group received 16 nominations including two nominations in the Outstanding Drama Series category: All American, from executive producer/showrunner Nkechi Okoro Carroll, and Queen Sugar, created for television by Emmy winner Ava DuVernay.

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