Tuesday, 28th December 2021 is a day to remember on the ‘December In Ghana’ calendar because of the biggest afro festival in Ghana.
Named Afrochella, with the 2021 theme being ‘Afrofuturism’ and ‘Made in Africa’, the festival is designed to elevate and highlight the thrilling and thriving millennial talent in Africa by introducing an interactive event that teaches, explains and explores various cultures through a pioneering approach.
It was with great joy that people who attended the festival, experienced art and creative activations from the continent, celebrated African music, and tasted premium and cultured cuisine. The one-day event (soon to be a two-day event) saw people from different continents converge at the El-Wak stadium to have a feel of what the organisers had installed for them.
Certainly, their expectations were met with accuracy, the reach, the detail, and the outcome of the event. Prominent artists; Kofi Jamar, Arya Starr, Amaarae, Nasty C, Ari Lennox, Gyakie, King Promise, DarkoVibes, Black Sherif and Kojo Antwi graced the stage and pulled their performances off one after the other.
Event headliners and superstars on the continent of Africa, Stonebwoy and Wizkid dazzled Afrochellans with their back to back hit songs. There were also notable artists from the U.K and USA, not forgetting the fire live DJ sets from well-renowned DJs like Uncle Waffles, etc.
It really was a star-studded music festival and we saw the theme come to life as the festival was set to encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food. The event was hosted by Lolade and
Kudos to the Culture Management Group.
Adding colour to the festival were art installations by renowned artists who were up to the task. Arts from Midichi, Mohammed Awudu, Rita Benissan Si Hene, Shim Ziorkley, Solomon Adufa, and others lit up the festival grounds and showed how important the Ghanaian art space and industry is.
After a groundbreaking collaboration with the Culture Management group, organisers of Afrochella, to bring musical programs to Africa, and help to develop the youth and provide assistance to aspiring music industry professionals Youtube found a creative way of blending themself into the one-day festival. Introducing Youtube Shorts to Afrochellans to indulge more in connecting with new audiences using just a smartphone and the Shorts camera in the YouTube app.
IG Rising Star
Instagram partnered with Afrochella for the first time to organise the Afrochella Rising Star Challenge. There were lots of submissions from upcoming artists all over Ghana wanting to be among the chosen ones to make their name heard and grab the winning prizes.