Chief Executive Officer (CEO) of 3Music Awards, Sadiq Abdulai Abu, has reacted to the gigundous dominance of Nigerian creative talents on Ghana’s Top 100 songs playlist on Apple Music. Speaking to Music In Africa, the entertainment critic revealed that, Nigerian creatives invest more resources in producing quality outputs to adjust to trends, and engage in various promotional & parternships with industry influencers to get their songs accepted by local consumers.
“Nigerians place a lot more value on what these people offer than Ghanaian talents. They are willing to go the extra mile, including having to either pay for their services or enter some sort of value-for-value relationships to activate their music and brand in the market. They do this via a local team they build or people they reach out to advance their cause”, he said
The streaming giant rounded up the year with the release of a playlist of the top 100 songs in Ghana for 2020; a compilation which seeks to highlight and celebrate the country’s music and artists. The chart was topped by Darkovibes’ ‘Inna Song (Gin & Lime)’ making him the most listened to Ghanaian musician in the streaming platform. KiDi’s ‘Say Cheese’, Sarkodie’s ‘Anadwo’, King Promise’s ‘Sisa’ Reefer Tym’s ‘Carry Go’, and Kwesi Arthur’s ‘Turn on the Light’ all made the list.
However, there were also entries from dancehall singers Shatta Wale and Stonebwoy, as well Kuami Eugene. The list also revealed a listening trend leaning toward Nigerian music. DJ Neptune, Fireboy DML, Davido, Mr Eazi, Wande Coal and Afro-fusion star Burna Boy are among the notable acts from Nigeria who appear on the list.